Apple is a company that makes some of the most legendary products on the market. Apple makes the iPhone, iPad, MacBook, and iPod, but they also make Airpods, Beats headphones, and the Apple Watch.
A brand is a collection of products, services, and design philosophies that a company creates to separate itself. The goal of a brand is to create an image of consistent quality, an image that can be communicated to consumers.
Apple made a conscious decision to create a brand image rather than a product image, so they created the slogan “Think different” and the design of their products: sleek, minimalist, and cool.
Apple Brand Details:
|Brand Value||$241.2 B|
|1-Yr Value Change||17%|
|Brand Revenue||$260.2 B|