Because of the brand’s long history, there’s a lot to know about Frito-Lay. The company has been around since the 1932s and is the second-largest snack food company in the world.
Even though the company has seen some scandals and is currently dealing with a lawsuit, Frito-Lay remains the world’s favorite brand of corn chips.
Frito-Lay is the leading brand of chips in the snacks aisle. It was founded in 1932 by a man named E.W. Cook. Today, the company is a division of PepsiCo, Inc.
The name “Frito” was derived from the Spanish word for “fried,” which is a play on the Spanish word for “fried” (as in “fried ice cream”). It is also the origin of the term “fried chips”.
Brands are powerful marketing vehicles that help companies communicate and connect with their customers, and Frito-Lay has been using that power to help connect with consumers for decades.
Its long history and strong brand management have helped it remain a leader in the salty snack category.
The company has been particularly effective in leveraging social media, creating a solid online presence, and building a community of fans.
Frito-Lay Brand Details:
|Brand Value||$16.3 B|
|1-Yr Value Change||11%|
|Brand Revenue||$12.2 B|
|Industry||Consumer Packaged Goods|