One of the most recognizable and long-running brands in the history of American consumer goods, Gillette has been in the razors and blades business for over a century.
In 1853, the Gillette Safety Razor Company was established in Boston, MA, to make razors to provide safe and easy-to-use products for consumers.
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Gillette has carved out a special place in history regarding the history of the world’s most famous razor brand.
In the early 1900s, a wild west salesman named King Camp Gillette began selling razors out of his car around the downtrodden town of Derby, Vermont.
Within a few years, he had become the largest manufacturer of razors in the world, and within a few years more, he’d reinvented the razor blades, which he created by mixing animal hair with a blade made from steel.
Today, Gillette is the world’s largest manufacturer of razors, and they’re still selling animal hair-based blades, too.
Gillette Brand Details:
|Brand Value||$14.5 B|
|1-Yr Value Change||-13%|
|Brand Revenue||$6 B|
|Industry||Consumer Packaged Goods|