IKEA has built a reputation from a simple idea: offer a product for a low price, and it will sell. And it has.
Since its launch in 1943, the Swedish furniture store has become famous for its furniture and home furnishing lines.
With over 50 years of experience, Ikea boasts a broad product range from furniture to kitchen accessories to garden and outdoor living, a vast collection of home decor, and lifestyle products.
Now, IKEA is the largest furniture retailer globally, with an annual turnover of $27.7 billion. IKEA is known for its small, affordable furniture that’s easy to assemble.
You can even place it on the side of a table to create a coffee table. IKEA also sells products such as kitchenware and children’s furniture.
The company owns more than 660 stores all over the world. If you’ve ever visited IKEA, you’ve probably noticed their fun, kitschy, and sometimes-irreverent marketing campaigns.
It’s this sort of attitude that makes IKEA a fun brand to follow, and IKEA’s social media presence is a large part of that.
|Brand Value||$15.8 B|
|1-Yr Value Change||3%|
|Brand Revenue||$46.2 B|