In the U.S., the name Marlboro is synonymous with smoking – and it’s a very effective tactic. However, for the past two decades, the brand has been trying to shake this image.
Marlboro has introduced a new campaign, “Marlboro: It’s time to change,” which has two main objectives: “to reach new customers, especially young adults, who aren’t thinking about smoking and are just trying to make their way in the world”.
Marlboro has been around for long enough to seem like an institution in a world saturated with tobacco products.
It’s sold in some of the most luxurious retail locations worldwide, from the high-end Louis Vuitton, Gucci, and Prada stores, to the vast number of gas-station convenience stores.
One thing is for certain: Marlboro’s widespread and passionate following is a testament to its success. Marlboro Brand is one of the world’s most famous brands.
It’s a nonsmoking brand that has been around for over a century. The first brand of cigarettes made by tobacco company Philip Morris was called Marlboro.
Marlboro Brand Details:
|Brand Value||$26.8 B|
|1-Yr Value Change||-6%|
|Brand Revenue||$25.1 B|