Oracle Corporation is one of the world’s most admired brands and one of the largest software companies in the world, with over a hundred thousand employees and ten billion dollars worth of revenue.
The company is responsible for a host of world-changing products such as Oracle Content Management, Oracle Database, Oracle Reports, Oracle Real Application, Oracle E-Business Suite (formerly known as “Oracle Commerce”), Oracle SQL Developer, Oracle Fusion Middleware, Oracle GoldenGate, Oracle Open Enterprise Server, and Oracle Enterprise Grid.
The word “oracle” comes up a lot in business, especially in the advertising industry, where oracles are used to predict consumer behavior and help companies make better decisions.
So, what does the oracle say about the Oracle brand? I’ll tell you: they’re not betting on Oracle. Instead, Oracle is the latest mass-market tech brand to enter the market, looking to increase the number of its products and services it offers.
The brand launched its new logo last week, and it has now unveiled an updated identity and tagline for consumers to associate with.
Oracle Brand Details:
|Brand Value||$35.7 B|
|1-Yr Value Change||11%|
|Brand Revenue||$39.1 B|